Perier Motorsport Elevates Ixon Showroom with GRAY STEEL Shop-in-Shop

The GRAY STEEL X5 meets Ixon – smart design for premium motorcycle gear.

Ixon is a leading French brand known worldwide for its innovative and stylish motorcycle apparel. With a strong focus on safety, comfort, and design, Ixon offers a wide collection – from sporty racing suits to touring outfits and casual motorcycle jackets.

In the Netherlands, Ixon is represented by Perier Motorsport, the official agent for the brand. Dealers from all over the country visit their showroom to view the latest collections and make their purchases.

From Showroom to Brand Experience

To take the Ixon presentation to the next level, Perier Motorsport chose the shop-in-shop system by GRAY STEEL. This upgrade completely transformed their showroom into an inspiring environment where the Ixon brand truly comes to life.

The new setup creates a clear, modern, and professional presentation. Dealers visiting the showroom now experience not just the products, but also the story and identity behind the Ixon brand. This strengthens both sales and brand image.

“The showroom now feels like a true Ixon world – exactly how we want to present the brand to our dealers.” – Perier Motorsport

The Smart, Flexible System by GRAY STEEL

What sets GRAY STEEL’s shop-in-shop system apart is its thoughtfully designed modular concept. With one single base frame, you can showcase a variety of product categories – from boots and gloves to helmets, jackets, and pants.

Think of it as an IKEA PAX wardrobe system: you buy the base, and then customize it in countless ways. This gives brands and dealers the flexibility to easily adjust their displays for seasonal changes, new collections, or special product lines – all without having to invest in an entirely new system.

This smart approach makes it perfect for brands that operate globally. GRAY STEEL designs each system to order and can ship worldwide, ensuring a consistent brand presentation across local dealerships, international showrooms, and flagship stores.

Every great showroom starts with a sketch. At GRAY STEEL, we design custom shop-in-shop systems for motorcycle brands, turning ideas on paper into stunning, functional retail spaces.

A Showroom That Works for Dealers and the Brand

Thanks to this upgrade, Perier Motorsport now has a professional, flexible, and future-proof showroom. Dealers get a clear overview of the Ixon collection and can make informed choices in a space that reflects the quality and identity of the brand.

Get in touch with GRAY STEEL today!

Ready to elevate your brand presentation?

GRAY STEEL helps motorcycle-related brands with custom-made shop-in-shop solutions that can be used worldwide. Get in touch today at info@graysteel.nl and discover how we can transform your showroom or retail display.